Sitemap & Page Strategy
Which pages you need, what each one is for, and the search terms each one should rank for.
Designed around what your clients need to find, built to load fast on a phone, and set up so you can edit it yourself.
Mobile-first
SEO-ready build
Edit it yourself
Lead tracking
Why It Matters
Your website is the first meeting.
Most people who hear about you will look at your website before they ever pick up the phone. If it is slow, hard to read on a phone, or does not make the next step obvious, they move on to the next name on the list and you never hear about it.
We design every page around one job: getting the right visitor to book, call or enquire. That means clear structure, fast pages, real copy instead of filler, and the technical groundwork that lets Google understand what you do and where you do it.
What's Included
A site built to be found and used.
Strategy, design, copy and build, handled by the same team.
Custom Design
Designed for your brand and your clients, not a theme with your logo dropped in.
Mobile-First Build
Laid out for the phone first, because that is where most of your visitors arrive.
SEO Foundations
Clean page structure, metadata, schema markup, image optimisation and a sitemap from day one.
Lead Capture
Booking, contact and enquiry forms that land in your inbox or CRM, with tracking on every one.
Editable by You
A simple editor for text, photos and listings, plus a short walkthrough so you are never stuck waiting on us.
How It Runs
From sitemap to launch day.
Four stages, each signed off before the next begins.
01
Plan
We map the pages, the search terms and the calls to action before anything is designed.
02
Design
Key pages designed on desktop and phone, with real copy, and refined over two rounds.
03
Build
The site is built, connected to your forms and analytics, and tested on real devices.
04
Launch
We move the domain, submit the sitemap to Google, redirect old pages and check everything is tracking.
Who It's For
Website Design for your industry.
A website ships inside Signature and Bespoke.
It is built alongside your brand, SEO and content plan, so launch day is the start of the work, not the end.
Good Questions
Before you ask twice.
Most sites take six to ten weeks depending on the number of pages and how much copy we are writing. We give you a dated schedule at the start.
Yes. If the platform is sound we can redesign on top of it, and we always redirect your old page addresses so you keep the search rankings you already have.
Yes. You get an editor for the parts that change, a recorded walkthrough, and our help whenever you need something bigger.
We can. Most clients have us write it, because copy written for search and for your clients at the same time is a big part of why the site works.
Ready When You Are