Positioning Workshop
A working session on who you serve, who you do not, and the one thing you want to be known for.
Positioning, identity and a plan to grow, built so every post, page and postcard after it looks like it came from the same place.
Positioning first
Logo + identity
Brand voice guide
Quarterly strategy
Why It Matters
Most small brands look fine. Fine is forgettable.
When a client hears your name from a friend, they search you before they call. What they find in those ten seconds decides whether the referral turns into a meeting. A logo on its own will not carry that. A clear position, a consistent look and a voice that sounds like you will.
We start with where you sit in your market and who you want more of, then build the identity around it: logo, colour, type, photography direction and the words you use to describe yourself. You leave with a system your team can use without us in the room.
What's Included
Everything a brand needs to hold together.
One strategist and one designer, from the first workshop to the final guidelines.
Logo & Identity System
Primary and secondary marks, colour, type and spacing rules that work from a business card to a billboard.
Brand Voice & Messaging
Your tagline, bio, elevator pitch and a short list of words you use and words you never do.
Photography Direction
How your headshots, listings or product shots should look, so every image feels like part of the same brand.
Brand Guidelines
A clear, shareable guide your assistant, printer or next hire can follow without guessing.
Growth Strategy
A 12-month plan for which channels to use, in what order, and what success looks like each quarter.
How It Runs
From workshop to rollout.
A branding project with a fixed start and a fixed finish.
01
Discovery
A workshop, a look at your competitors and a review of everything you already have, so nothing good gets thrown out.
02
Direction
One considered direction with the reasoning written down, not three logos to choose between.
03
Identity
The full system built out: marks, colour, type, templates and voice, refined over two rounds.
04
Rollout
Guidelines handed over, your profiles and templates updated, and a plan for the first quarter after launch.
Who It's For
Branding & Strategy for your industry.
Branding is the base layer of every package.
Signature and Bespoke clients start here, so the website, social and print that follow all share one identity.
Good Questions
Before you ask twice.
If people already recognise your look and it still fits who you serve, a refresh keeps that equity and fixes what is not working. If your business has moved on and the brand has not, a rebrand is usually the better spend. We will tell you which after the first workshop.
Yes. We build personal brands that sit inside brokerage and franchise rules, and we check the guidelines you have to follow before any design work starts.
Most identity projects take six to eight weeks from the first workshop to final files. A refresh can be quicker.
Every logo in colour, black and white, for print and screen, plus the guidelines, editable templates and the source files. You own all of it.
Ready When You Are